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Beyond the Quote
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Embedded Insurance
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Agencies
Carriers
Media
Partners
Embedded
Insurance

QRP (QuinStreet Rating Platform) is a holistic solution for acquiring high-quality prospects, sending them through a highly streamlined and converting quoting journey, and seamlessly connecting them to an agent for professional advice, meeting them right where they left off, to complete the policy purchase, all within one platform.

The Market is Changing Fast— Are You Changing With It?

Insurance Shoppers Are Evolving

Millennials and Gen Z make up nearly 50% of the US population, and will be the predominant buyers of personal lines of insurance for decades to come.

These consumers overwhelmingly expect to be able to research, get educated, and shop for insurance online 24/7, while most still value the advice of a trusted agent prior to finalizing their purchase decision, especially for more expensive and complex policies.

Insurance Agents as well as Carriers of all sizes must adapt to the needs of these generations, by offering engaging and efficient digital journeys to maximize conversion as well as retention.

QRP Has Evolved to Serve Them

The QuinStreet Rating Platform (QRP), is the only comparative insurance rater with complete end-to-end bind capability across 100+ big-brand, national, and regional carriers. Through its customer-facing flows, Agent-facing portal and APIs, QRP enables dramatic improvements in customer conversion and agent productivity.

When paired with QuinStreet’s leading digital marketing engine, QRP becomes a holistic solution for acquiring high quality prospects, sending them through a highly streamlined and converting quoting journey, and seamlessly connecting prospects who want professional advice to an agent who picks up right where the prospect left off. No other solution on the market provides such a holistic solution, nor connects as easily to your agency management and CRM systems.

Grow And Retain Your Book Of Business With QRP’s Powerful Capabilities

Digital Media

QRP integrates seamlessly with QuinStreet’s digital marketing engine—delivering high-quality leads that flow directly into an engaging, mobile-friendly quoting experience. This fusion transforms prospects into customers through intuitive digital journeys.

3rd Party Prefill

Our platform minimizes manual data entry by automatically pre-filling customer details from 3rd party sources including CRM or Agency Management Systems so agents and prospects can move faster through the quoting process.

Customer Experiences

QRP provides a seamless quoting experience across all channels—whether through the Agent Portal, APIs, or customizable digital front-ends—ensuring prospects interact with a fast, responsive interface on any device.

100+ Carrier Rate Integrations

Access rates from over 100 major national, regional, and big-brand carriers in real time. QRP delivers a true one-stop, end-to-end quoting and binding experience, all from a single platform.

Re-engagement

Automatically re-engage prospects who dropped off during the quoting process. QRP’s workflow automation nudges them back—and encourages bundling—so you capture more opportunities and increase revenue per account.

Retention

By enabling real-time quoting and binding, streamlined workflows, and embedded digital experiences, QRP helps shorten sales cycles, improve customer satisfaction, and foster long-term agent–customer relationships.

Reporting

Get real-time visibility into agent performance, quoting trends, and carrier metrics through an intuitive, customizable dashboard. Download tailored reports or build your own views to support data-driven decisions.

Account Optimization

Maximize efficiency and conversions with workflows that let agents enter data only once, automatically re-engage prospects, process bulk rating, and sync cleanly with your CRM or AMS. It’s quoting and binding—smarter, faster, and more scalable.

Digital Media
Digital Media

QRP integrates seamlessly with QuinStreet’s digital marketing engine—delivering high-quality leads that flow directly into an engaging, mobile-friendly quoting experience. This fusion transforms prospects into customers through intuitive digital journeys.

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What’s New in QRP?

  • Optimize the Funnel with QRP Advisory Services
    QRP Team

    |

    August 17, 2026
    • Announcements
    QRP Advisory Services brings a new approach to uncovering and acting on growth opportunities across the insurance funnel. From media acquisition to renewal, QRP…
    REad more…
  • QRP Insight Series | Buy, Build, or Both? How AI Is Reshaping Agency Technology Decisions
    QRP Team

    |

    August 4, 2026
    • Webinar
    Industry leaders explore the evolving buy vs. build debate in the age of AI. Learn how successful agencies are evaluating technology investments, managing risk,…
    REad more…
  • The Next Competitive Advantage for Insurance Agencies 
    QRP Team

    |

    July 27, 2026
    • Industry Highlights
    Article The Next Competitive Advantage for Insurance Agencies  | The agencies winning today aren’t just generating more quotes. They’re converting more conversations. Every customer…
    REad more…
  • How Smart Agencies Win More Clients (Faster) 
    QRP Team

    |

    June 26, 2026
    • Industry Highlights
    Article How Smart Agencies Win More Clients (Faster)  Lead response, cross-sell, and retention used to come down to time and memory. AI changes all…
    REad more…
  • The Embedded Referral Opportunity: Why the Simplest Digital Flows Drive the Biggest Revenue Gains
    Ken Holmes

    |

    April 20, 2026
    • Thought Leadership
    The word “embedded” gets thrown around a lot in insurance technology circles. It has been stretched, oversimplified, and at times stripped of all meaning….
    REad more…
  • Real User Feedback: Effort Is the Real Barrier
    Aimee Dunn

    |

    April 20, 2026
    • UserTesting Research
    Consumers Don’t Avoid Comparing Because They Don’t Care — They Avoid It Because It Feels Like Work Insurance shoppers say they want better rates….
    REad more…

We’d Love to Hear From You

The QRP team is always ready to help—whether you need answers, materials, or a quick demo, we’re here and excited to support you.