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Powering the Future of Insurance
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Insurance

QRP (QuinStreet Rating Platform) is a holistic solution for acquiring high-quality prospects, sending them through a highly streamlined and converting quoting journey, and seamlessly connecting them to an agent for professional advice, meeting them right where they left off, to complete the policy purchase, all within one platform.

The Market is Changing Fast— Are You Changing With It?

Insurance Shoppers Are Evolving

Millennials and Gen Z make up nearly 50% of the US population, and will be the predominant buyers of personal lines of insurance for decades to come.

These consumers overwhelmingly expect to be able to research, get educated, and shop for insurance online 24/7, while most still value the advice of a trusted agent prior to finalizing their purchase decision, especially for more expensive and complex policies.

Insurance Agents as well as Carriers of all sizes must adapt to the needs of these generations, by offering engaging and efficient digital journeys to maximize conversion as well as retention.

QRP Has Evolved to Serve Them

The QuinStreet Rating Platform (QRP), is the only comparative insurance rater with complete end-to-end bind capability across 100+ big-brand, national, and regional carriers. Through its customer-facing flows, Agent-facing portal and APIs, QRP enables dramatic improvements in customer conversion and agent productivity.

When paired with QuinStreet’s leading digital marketing engine, QRP becomes a holistic solution for acquiring high quality prospects, sending them through a highly streamlined and converting quoting journey, and seamlessly connecting prospects who want professional advice to an agent who picks up right where the prospect left off. No other solution on the market provides such a holistic solution, nor connects as easily to your agency management and CRM systems.

Grow And Retain Your Book Of Business With QRP’s Powerful Capabilities

Digital Media

QRP integrates seamlessly with QuinStreet’s digital marketing engine—delivering high-quality leads that flow directly into an engaging, mobile-friendly quoting experience. This fusion transforms prospects into customers through intuitive digital journeys.

3rd Party Prefill

Our platform minimizes manual data entry by automatically pre-filling customer details from 3rd party sources including CRM or Agency Management Systems so agents and prospects can move faster through the quoting process.

Customer Experiences

QRP provides a seamless quoting experience across all channels—whether through the Agent Portal, APIs, or customizable digital front-ends—ensuring prospects interact with a fast, responsive interface on any device.

100+ Carrier Rate Integrations

Access rates from over 100 major national, regional, and big-brand carriers in real time. QRP delivers a true one-stop, end-to-end quoting and binding experience, all from a single platform.

Re-engagement

Automatically re-engage prospects who dropped off during the quoting process. QRP’s workflow automation nudges them back—and encourages bundling—so you capture more opportunities and increase revenue per account.

Retention

By enabling real-time quoting and binding, streamlined workflows, and embedded digital experiences, QRP helps shorten sales cycles, improve customer satisfaction, and foster long-term agent–customer relationships.

Reporting

Get real-time visibility into agent performance, quoting trends, and carrier metrics through an intuitive, customizable dashboard. Download tailored reports or build your own views to support data-driven decisions.

Account Optimization

Maximize efficiency and conversions with workflows that let agents enter data only once, automatically re-engage prospects, process bulk rating, and sync cleanly with your CRM or AMS. It’s quoting and binding—smarter, faster, and more scalable.

Digital Media
Digital Media

QRP integrates seamlessly with QuinStreet’s digital marketing engine—delivering high-quality leads that flow directly into an engaging, mobile-friendly quoting experience. This fusion transforms prospects into customers through intuitive digital journeys.

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What’s New in QRP?

  • QORE: The Smart Way to Match Consumers with Insurance Rates
    Ken Holmes

    |

    February 3, 2026
    • Product Update
    QORE is the intelligent insurance rate optimization platform that maximizes carrier revenue while matching every consumer with their ideal coverage. Using real-time analysis, QORE…
    View & Download
  • QuinStreet Rating Platform (QRP) — The Insurance Industry’s Most Advanced Quote-to-Bind Solution
    Ken Holmes

    |

    February 2, 2026
    • QRP Highlights
    Discover why QRP sets the industry standard — with the most carrier integrations, single-entry quote-to-bind flow, and proven efficiency gains that redefine what a…
    View & Download
  • QRP Insight Series | How P&C Agencies and Carriers Can Leverage Performance Marketing to Drive Profitable Growth
    Ken Holmes

    |

    January 21, 2026
    • Webinar
    How top-performing agencies optimize lead funnels, track ROI from click to close, and adapt to today’s digital-first insurance shopper.
    View & Download
  • QRP Partners with Canopy Connect to Accelerate Insurance Quoting
    Ken Holmes

    |

    December 17, 2025
    • Press Release
    This new partnership delivers instant insurance verification directly into QRP—eliminating manual entry and powering accurate quotes in seconds.
    View & Download

We’d Love to Hear From You

The QRP team is always ready to help—whether you need answers, materials, or a quick demo, we’re here and excited to support you.