Article

Real User Feedback: Effort Is the Real Barrier

Consumers Don’t Avoid Comparing Because They Don’t Care — They Avoid It Because It Feels Like Work

Insurance shoppers say they want better rates. But many don’t act.
In our recent Insurance survey, the top reasons for delaying comparison were effort-driven:

14% expected it to be complicated
11% didn’t want to deal with switching
11% thought it would take too long
9% didn’t know where to start

Consumers aren’t choosing to stay — they’re defaulting to inaction.

For carriers, the implication is clear:

• Reduce perceived complexity
• Show speed and ease upfront
• Reinforce outcomes early

The biggest competitor isn’t another carrier. It’s inertia.

Where QRP fits:

QRP simplifies the path to comparison by streamlining data inputs and delivering fast, accurate quotes — reducing both the real and perceived effort required to get started.”