Article

Real User Feedback: Inside the Chatbot Experience

The Best AI Entry Point? Let the User Decide

Shoppers want support on their terms. The best AI feels available, not intrusive.

Placement is everything. In our test, an AI tool that popped up uninvited was dismissed almost immediately. But when the entry point was placed clearly at the top of the quotes page—ready when the shopper wanted it—users leaned in.

Insurance shoppers want help, but they want to be in the driver’s seat. Giving them control over when to engage with AI makes the experience feel supportive, not pushy.